In 2008, the introduction to the Hyundai Genesis came with a surprise, no letter “H” as the traditional Hyundai logo. Instead, Hyundai replaced the “H” logo with a new and distinct emblem to establish the luxury division of the Hyundai Motor Group, Genesis Motors. But, like many Arvada drivers wonder, “What does the Genesis logo mean? “What is the history of Genesis? “Does Hyundai own Genesis? At Genesis of Golden, we answer all of your questions and more. Contact us today!
Does Hyundai own Genesis? Sort of. Genesis began as a luxury division as part of the Hyundai Group. However, as of 2016, Genesis is its own company and is now a sister brand to Hyundai, Kia, and IONIQ. The parent company of Genesis is the Hyundai Motor Company.
What is the history of Genesis? In 2008, rumors began swirling that Hyundai would make Genesis a stand-alone luxury division. One of the many factors that led the auto industry to believe the rumors was the new unveiling of a different Genesis logo from the Hyundai emblem. In 2015, the rumors were confirmed that Hyundai was turning Genesis into a luxury class, new logo and all. The selection of the Genesis sedan came to be due to it being a best-seller and a car that stood out amongst its peers.
Initially, any Genesis vehicle sold in the U.S wore the Hyundai “H” logo. However, Genesis sedans marketed outside of the U.S. sported a winged logo, which prompted Hyundai to ask U.S.drivers whether they preferred the traditional “H” logo or the winged logo for Genesis cars. Nearly 20% chose the winged emblem you see on Genesis vehicles driving among Arvada roads today.
Thus far, we have explained the Genesis logo as a “winged” logo, but what does the Genesis car logo mean? The Hyundai Genesis logo is a set of two wings separated by a black shield that highlights the word “Genesis.” Many speculate that the wings within the Genesis emblem signify its premium brand status. Much like other automakers that share in the “wing” logo, such as Aston Martin, Chrysler, and Bentley. However, the winged logo is a symbol of speed, an emblem that is seen on the new Genesis vehicle lineup:
The Genesis “luxury evolved” slogan suggests that although its “winged” logo resembles other luxury vehicles, it stands apart with its progressive approach. Not only have Genesis vehicles shown innovation and high performance bundled in luxury, but they also offer their luxury sedans at affordable pricing.
No matter which of the three previously mentioned Genesis models they choose, Westminster drivers can expect top-tier standard features; including the following:
It is one thing to talk about the new Genesis but another to and experience. At Genesis of Golden near Lakewood can help you find the perfect Genesis vehicle for your lifestyle and budget. We offer new vehicle specials that we regularly update to help you save on your next Genesis. Our finance department can assist you with buying or leasing. Visit us in Golden to experience luxury evolved by test driving a Genesis today!
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